Budget-Friendly Keyword Research Tools for Small Businesses

Discover budget-friendly keyword research tools ideal for small businesses. Find effective and affordable options to enhance your online presence and boost SEO.

Affordable Keyword Research Tools

In the ever-evolving world of digital marketing, the power to predict and understand user intent through successful keyword research is paramount. Keyword research refers to the process of identifying popular words and phrases users type into search engines, and strategically utilizing them in your online content to improve your website's SEO (Search Engine Optimization). Whether you're a fledgeling start-up or a small business looking to expand your digital footprint, getting the right keyword research tools that optimally align with your budget can be a game-changer. In this comprehensive guide, we'll be delving into a variety of budget-friendly keyword research tools, from free resources to affordable pricing plans and beyond. Discover the power of data to elevate your content, demystify user intent, and soar atop the search engine rankings.

Budget-Friendly Keyword Research Tools

Crafting an impressive SEO strategy doesn't always have to break your bank. Some of the most effective keyword research tools are surprisingly budget-friendly, making them perfect fits for small businesses looking to take their digital marketing efforts a notch higher. From Google's comprehensive set of tools to innovative solutions by Mangools, here's a list of the best budget-friendly keyword research tools that you can leverage for your SEO needs:

Google Keyword Planner

The Google Keyword Planner stands as a go-to, affordable option for small businesses. This tool offers valuable insights into keyword search volumes, competition, and even suggests new keywords that you can take advantage of. What's more, it's integrated with Google Ads, enabling businesses to jump on potential campaign ideas swiftly.

SEO PowerSuite

Encompassing four separate tools – Rank Tracker, SEO SpyGlass, Website Auditor, and LinkAssistant, SEO PowerSuite provides excellent value. It is a comprehensive, yet affordable SEO tool. Its wide-ranging function -from detailed keyword research, auditing, backlink analysis to link building makes it a cost-effective choice for businesses looking to handle SEO effectively in-house.

KWFinder by Mangools

Budget-conscious businesses hunting for easy-to-rank keywords should turn to KWFinder. This tool, part of Mangools' arsenal, excels at finding 'low hanging fruit' - keywords with relatively low competition, hence potentially easier to rank. The precise SEO difficulty score KWFinder provides only enhances its practicality.

SE Ranking

SE Ranking shines with its ease of use and comprehensive feature set. Apart from offering thorough keyword research capabilities, it allows for position tracking, competitor research, and SEO audit functionalities. By putting plenty of SEO tools in a neat, affordable package, SE Ranking is certainly a tough contender in budget-friendly SEO software.


Mangools shouldn't be missed on any affordable SEO toolkit. It packages five effective SEO tools including KWFinder, SERPChecker, SERPWatcher, LinkMiner, and SiteProfiler. Covering different aspects of SEO, from keyword research to competitor analysis, Mangools delivers excellent value, making it a favourite among budget-conscious businesses.


KeywordTool.io, another budget-friendly player in the SEO market, offers Google autocomplete keywords, which can be invaluable in understanding user search behavior. Its ability to provide search volume and trends information makes it an excellent assistant in shaping effective SEO strategies.

Google Search Console

While Google Search Console isn't exclusively a keyword research tool, it's a free tool that provides priceless insights into how Google's search engine views your site. It illuminates questions about website performance, indexation, and usability issues, while also supplying information on essential keywords your site is currently ranking for.

Finding the right keyword research tool can be the difference between showing up on the first page of search engine results and getting lost in the noise. Fortunately, with these budget-friendly solutions, achieving standout SEO performance doesn't have to drive your finances astray. Happy optimizing!

Free Keyword Research Tools

A robust SEO strategy begins with carefully conducted keyword research, and standing at the helm of this journey are numerous free keyword research tools. These tools are designed to act as your compass, guiding you through the vast digital landscape to discover words and phrases relevant to your content or business. Let's dive in and explore 10 of the best free keyword research tools available now.


First up on our list is Semrush. Renowned for its clarity and simplicity, it allows SEO beginners and experts alike to identify keywords that can drive traffic to their websites. From long-tail keywords to those with low SEO difficulty, Semrush uncovers a wealth of resources in its free version.


Soovle caters to those who seek inspiration across multiple platforms. It fetches keywords not only from Google but also from Bing, Yahoo, Amazon, and Youtube, providing a holistic view of popular and trending searches across these platforms.


Offering both paid and free versions, Ubersuggest, designed by SEO expert Neil Patel, is exceptionally user-friendly. Its platform provides insights into keyword volume, competition, and seasonal trends.

Moz Keyword Explorer

The Moz Keyword Explorer tool goes beyond merely suggesting keywords. It helps you understand the competitive landscape by showing keyword difficulty, organic CTR, and priority.


Reddit is a hub for finding niche communities energized about specific topics. Keyworddit extracts keywords from Reddit threads, giving you an insight into the language and terminology used within these unique communities.


Designed as a Chrome extension, KeywordSurfer reveals keyword insights right in your Google search results. This tool is perfect for those seeking a seamless research experience without bouncing between sites.

Google Trends is another free tool from the search giant that displays how search queries change over time. It's excellent for finding seasonal keywords and understanding when they peak.

Keyword Generator

Keyword Generator by Ahrefs is a robust tool that generates hundreds of keyword suggestions from a single seed keyword. It also showcases the estimated monthly search volumes for each keyword.

Answer The Public

Answer The Public excels in finding question-based keywords. This tool visualizes search questions and phrases related to your keyword, effectively uncovering long-tail keywords targeting user intent.


Last, but certainly not least, is ChatGPT. It's an AI-driven tool used to predict and generate human-like text. By understanding the context given, it provides keyword assistance, making it a unique tool to have in your SEO toolkit.

By tapping into these free keyword research tools, you can align your strategy effectively, ensuring content resonates with your target audience. Remember, the right keywords not only boost visibility but significantly drive engagement and conversions.

Affordable Pricing Plans

In the world of digital marketing, finding affordable, yet efficient tools for keyword research can sometimes feel like searching for a needle in a haystack. Fortunately, platforms like WordStream and Wordtracker are stepping up to the plate, offering excellent services without breaking the bank.


WordStream is a popular choice among SEO and SEM professionals. It offers a wide range of keyword research and management tools, all expertly designed to help you drive traffic to your site and boost your search rankings. The platform presents various pricing plans, each tailored to serve different needs, from small businesses to marketing agencies.

What's unique about this platform is its commitment to affordability without compromising on quality. Here's what you can expect:

  • Free Keyword Tool: WordStream provides a comprehensive free keyword tool for beginners. It is perfect for learning the ropes without any financial obligation.
  • Basic Plan: The plan is designed for small businesses and startups. It includes keyword research, optimization and PPC features.
  • Professional & Agency Plans: These packages are for those who require more extensive features, such as competition analysis, custom reporting, and dedicated account management.


Another notable platform offering budget-friendly keyword research tools is Wordtracker. Known for its accuracy and innovative features, Wordtracker presents a smart choice for businesses of all sizes. It's worth checking out their different pricing plans:

  • Bronze Plan: This one is for beginners or small businesses who need localized keywords and a few searches per day.
  • Silver & Gold Plans: These are more suitable for larger businesses or agencies who require more extensive data, such as Google and YouTube keyword data, unlimited searches, and competition analyses.

Overall, choosing a pricing plan ultimately depends on the specific requirements of your business. Whether you start small with WordStream’s free keyword tool or go big with Wordtracker’s gold plan, both platforms offer great value for money, making them an excellent option for affordable keyword research tools.

Keyword Research Tools for Amazon Sellers

Navigating the vast world of online selling, specifically on a platform as massive as Amazon, could feel like an overwhelming task. But fear not, there are a plethora of assistance tools available that can make your journey significantly easier. Among these are the acclaimed Amazon keyword research tools; Jungle Scout, Helium 10, and AMZScout. Why are these so impactful for Amazon sellers? Let’s delve into the unique capabilities of each and establish how using these tools optimally could lead to impressive growth in sales and overall business performance.

Jungle Scout

Jungle Scout boasts a comprehensive suite of tools designed to sieve through millions of products to bring you detailed insights. Sellers can benefit from its features which allow them to:

  • Spot lucrative product ideas swiftly by understanding profitable niches.
  • Track competitor activity and trends potent enough to impact your market.
  • Generate high-converting keywords to boost the visibility of your product listings.

What makes Jungle Scout stand out is its ability to provide real-time data that’s up-to-date, making it an invaluable resource for Amazon sellers seeking to strike while the iron is hot.

Helium 10

Helium 10 is an all-in-one toolset that places a world of e-commerce business building features directly in your grasp. Getting ahead in the bustling Amazon marketplace is made simpler by Helium 10's capabilities which:

  • Let you explore untapped markets with its sophisticated keyword processing tool.
  • Offer comprehensive product research to assist in finding hidden gems amongst Amazon's widespread products.
  • Provide a keyword tracker to stay ahead of keyword trends and optimize your product listings accordingly.

The efficient amalgamation of these features allows sellers to navigate intricacies of the Amazon marketplace with relative ease.


Last but certainly not least, AMZScout is your go-to for in-depth product analysis. It stands apart with its unique features which include the ability to:

  • Estimate future product profits with the aid of comprehensive product data.
  • Gain insights on product seasonality and expected market demand.
  • Curate a top-ranking product listing by identifying optimal keywords.

With AMZScout, sellers can take the guesswork out of product selection and confidently identify profitable opportunities.

In the aggressive Amazon marketplace, every advantage counts. Utilizing these keyword research tools--Jungle Scout, Helium 10, and AMZScout-- can certainly put Amazon sellers on the path to market dominance. Remember, the key to unlocking business growth in this dynamic platform is having the right resources and knowing how to use them effectively. Practicing this could potentially turn an Amazon newcomer into a seasoned pro, surpassing competitors and claiming a considerable chunk of the marketplace.

Best Paid Keyword Research Tools

Do you aim to increase your website's visibility, ramp up traffic, or reach your sales goals? If your response is a resounding yes, you definitely understand the importance of utilizing effective keyword research tools. In the digital marketing sphere, keywords have evolved to become the lifeline of SEO campaigns, and their importance cannot be overstated.

Many free keyword tools can adequately perform the basic tasks. However, to access more sophisticated features and comprehensive data, investing in paid keyword research tools is a prudent step. Today, we are going to delve into the colossal world of paid keyword research tools; focusing on AnswerThePublic Pro, Term Explorer, and Moz's Keyword Explorer.

AnswerThePublic Pro

Armed with AnswerThePublic Pro, you will be light-years ahead of your competition. This tool unveils questions and phrases around specific keywords that the public is actively searching for. It's like having a front-row seat to your potential customers' minds and understanding their thought process.

Some brilliant features of AnswerThePublic Pro include:

  • Visualized Search.
  • Data comparison to track changes over time.
  • High-resolution images for your reports.
  • Location-based results.

The benefits are plenty, but the most striking one is that it allows you to create an SEO-centered content strategy that is perfectly aligned with your consumers' needs.

Term Explorer

With its robust functionality and user-friendly interface, Term Explorer earns its spot among the best paid keyword research tools. It delivers an avalanche of keyword data, pulling thousands of related terms for any root keyword you provide, alongside valuable metrics such as search volume, cost per click, and competition level.

A few standout features of Term Explorer include:

  • Bulk keyword data at an affordable price.
  • In-depth competition analysis.
  • A backlink explorer feature.

In essence, Term Explorer is a high-caliber tool that provides a complete, in-depth snapshot of the keyword terrain before you, guiding your content creation process to click with your audience better.

Moz’s Keyword Explorer

Moz's Keyword Explorer has fast gained popularity among marketers for offering a well-rounded view of your keyword strategy. It provides you with data on keyword difficulty, monthly search volume, and an opportunity score that determines the relative opportunity for ranking.

Among the many highlights of Moz’s Keyword Explorer, some are:

  • Accurate search volume data.
  • SERP analysis.
  • Ability to save and export keyword lists.

Hand in hand with Moz's Keyword Explorer, you can craft a keyword strategy that not only increases traffic but also aligns with your business objectives.

Investing in the right keyword research tools can feel like journeying through a labyrinth. Still, with tools like AnswerThePublic Pro, Term Explorer, and Moz's Keyword Explorer, you're on a clear path to SEO success, boosting your website's visibility, traffic, and sales. And that is indeed a savvy investment for any digital marketer.

Best Small Business Keyword Research Tools

Navigating the vast digital marketing landscape can be quite a challenge, especially for small businesses. One question commonly asked is, "Which keyword research tools are most suitable for my small business?" The answer to this lies in understanding the unique features that tools like SE Ranking, Surfer SEO, and Google Keyword Planner offer, making them a formidable trio for an array of small businesses.

SE Ranking

When it comes to SEO tools with comprehensive functionality at a pocket-friendly pricing plan, SE Ranking truly delivers. This tool allows small businesses to research profitable keywords, examine their competitors, and track their website rankings. The benefits you can glean from SE Ranking include:

  • Keyword suggestion based on relevance and search volume which helps in prioritizing keyword targets.
  • Information on Adwords competition: This enables businesses to understand their pay-per-click competition.
  • Checking backlinks of competitors: It informs businesses about the SEO strategies of their competitors.

Surfer SEO

Next on our list is Surfer SEO, an SEO tool designed to optimize your on-page SEO. Surfer SEO helps businesses create a data-driven content strategy by providing insight on elements like keyword usage, page structure, and word count. Here are the major advantages of using Surfer SEO:

  • Audit and optimization suggestions: Akin to having a personal SEO consultant, Surfer SEO provides recommendations for website improvements.
  • Data-driven content editor: This feature enables production of SEO-friendly content through its comprehensive SEO writing assistant.
  • SERP Analyzer: An analysis of top ranking pages to understand the competition and create better strategies.

Google Keyword Planner

We cannot ignore the absolute utility of Google Keyword Planner. As a free tool offered by Google, it provides reliable keyword data straight from the search engine giant itself. Its benefits extend to:

  • Accurate search volume data: Get the most accurate data for your selected keywords, removing all guesswork.
  • Discovering new keywords: Google Keyword Planner allows businesses to uncover related keywords that they might have not initially considered.
  • Budget forecasting: Predictions for clicks, impressions, and conversion rates can be extracted, assisting with budget allocation.

Each of these tools - SE Ranking, Surfer SEO, and Google Keyword Planner - have their unique strengths that can serve small businesses well in their journey of digital marketing. Remember, successful keyword strategy is not about chasing high volumes; it's about aligning your brand with your audience's search intent. By harnessing the power of these tools, you can master the art of keyword research like a pro and grow your online presence.

In this era of digital marketing, keyword research tools have become a necessity. The right keywords are essential for ranking your website higher on search engines. High ranking is directly proportional to greater visibility which ultimately brings you more potential customers. Hence the importance of good keyword research tools.

Experts in the field always have their secret arsenal and today, we will let you in on some of those secrets. SEMRush, Ahrefs, and Long Tail Pro came highly recommended by industry experts as the top keyword research tools. But what makes these tools standout? Let’s delve in.


Among the top-rated keyword research tools by experts, SEMRush remains a favourite. It is a comprehensive platform that offers an incredible suite of tools beyond just keyword research. With SEMRush, you can:

  • Track keyword ranking
  • Check website backlinks
  • Conduct competitor research
  • Understand organic traffic
  • And much more...

What sets SEMRush apart is its intuitive and user-friendly interface coupled with its ability to deliver detailed keyword analysis.


Next on our list is Ahrefs. Known for its uncomplicated interface and beast-mode capabilities when it comes to backlink analysis, Ahrefs also provides a robust keyword research feature. Some of Ahrefs' key strengths are:

  • Deriving keyword difficulty
  • Estimating organic traffic potential
  • Unveiling keyword ranking history
  • Revealing what your competitors are ranking for

So, if competitor analysis and backlink checking are high on your priority list, Ahrefs could just be the tool of your choice.

Long Tail Pro

Last but certainly not least is the Long Tail Pro tool. If you’re looking for long-tail keywords which generally have less competition, this is the tool you need. It is especially helpful for bloggers, affiliates, and small businesses. Long Tail Pro enables you to:

  • Identify profitable, long-tail keywords
  • Get keyword suggestions in bulk
  • Measure keyword competitiveness
  • Assess Rank value to estimate the monthly value of ranking #1 for each keyword

Long Tail Pro is indeed a productive tool when it comes to identifying less competitive keywords with high profit potential.

Overall, if you're on a quest to dominate search engine results and obtain increased organic traffic, these expert-recommended keyword research tools may be your keys to success. While each tool comes with its unique features and strengths, your choice depends on what best suits your specific needs and goals. So ensure to explore each of them and see what works best for you in achieving your digital marketing objectives.


In sum, it's clear that regardless of budget, size, or specific SEO needs, there's a keyword research tool designed to meet your business needs. And the good news doesn't stop there. Many of these tools offer rich features beyond keyword suggestions such as trend analysis, competitor insights, and SEO audits.

Each tool discussed in our write-up makes a solid case for your consideration, but one standout in the panorama of keyword research tools deserves special attention—GetKeywords. With a focus on local SEO, GetKeywords provides real-time data you need to understand your market, target your campaigns effectively, and ultimately amplify your digital reach. It's affordable, comprehensive, and ideal for small to mid-sized businesses looking to make digital strides without breaking the bank.

So, as you weigh your options, remember to give GetKeywords a try. With its unique features and user-friendly interface, GetKeywords might just be the tool that transforms your digital strategy and propels your online presence to new heights. Your journey towards effective keyword research and SEO optimization starts today, and GetKeywords is here to help you every step of the way.

Remember, when it comes to keyword research, it’s about embracing quality over quantity, focusing on relevance, and constantly refining your strategy to keep up with consumer behavior and SEO trends. Stay focused, stay informed, and the success will follow. Happy optimizing!

Frequently Asked Questions

  1. What are some budget-friendly keyword research tools for small businesses?Some budget-friendly keyword research tools for small businesses are: 1. Google Keyword Planner, 2. Ubersuggest, 3. Keywords Everywhere, 4. Moz Keyword Explorer (Free version), and 5. KeywordTool.io (Free version).
  2. Is it necessary to use keyword research tools for small businesses?Using keyword research tools can be highly beneficial for small businesses as it helps in identifying relevant keywords, understanding search volume and competition, and optimizing website content for better organic rankings. However, it's not mandatory and businesses can also conduct manual keyword research.
  3. Do budget-friendly keyword research tools provide accurate data?While budget-friendly keyword research tools may not offer the same level of accuracy and in-depth analysis as premium tools, they still provide valuable data that can guide small businesses in their keyword optimization efforts. It's important to focus on trends and patterns rather than absolute numbers.
  4. Can I rely solely on free keyword research tools?Free keyword research tools can certainly be helpful, but they may have limitations in terms of features and data accuracy. It's advisable to consider using a combination of free and paid tools for a more comprehensive keyword research strategy.
  5. How can small businesses maximize the effectiveness of their keyword research using budget-friendly tools?To maximize the effectiveness of keyword research using budget-friendly tools, small businesses should focus on long-tail keywords, analyze competitor keywords, seek user intent, and regularly monitor and update their keyword strategy based on performance metrics and search trends.